FOR IMMEDIATE RELEASE
 

Safe Reflections Unveils Airex^® Breathable Reflective Trim

Unique Design Maximizes Safety, Comfort and Style
 

ST. PAUL, Minn. – July 1, 2002 – The research and development experts at Safe Reflections today announced the introduction of Airex^® Breathable Reflective Trim*, an unparalleled reflective product that meets U.S. standards in visibility for occupational work wear while addressing the need for increased durability, comfort and style.

Airex® Breathable Reflective Trim is a revolutionary new patterned trim that replaces commonly used solid reflective strips and allows air to flow through the reflective area, making the garment lightweight, cooler and more flexible. Airex^® is available in a stock pattern or can be customized to incorporate detailed images, words and logos for companies.

"We developed the Airex trim design in response to the occupational market's request for a product that allows workers to stay safer yet be more productive by providing cooler, more comfortable and less constricting workwear," said Bob Koppes, president of Safe Reflections, Inc.

With Airex^®, Safe Reflections now offers the only breathable, glass-bead technology reflective trim available today that not only meets, but also exceeds the American National Standards Institute's (ANSI) compliance requirements for high-visibility safety apparel.  In addition, Airex features a proprietary adhesive that allows it to be easily applied to multiple fabric substrates and retain the strongest durability available in a reflective product today.

"In durability and standard compliance testing, the Airex trim did extremely well," Koppes said. "In fact, after 75 home washes, Airex trim maintains its reflective brightness and, more importantly, its aesthetic value, remaining completely intact and adhered to the garment."

Airex^® Breathable Reflective Trim also presents a creative alternative to solid reflective strips because it allows corporate logos, graphics and words to be incorporated directly into the reflective area.  According to Koppes, this option was highly sought after by companies, who increasingly want to communicate their brand through employee workwear.

Safe Reflections, Inc. is the leading provider of reflective solutions to the occupational and consumer markets.  Safe Reflections serves global markets, offering unique customized and stock converted reflective products that enhance the wearer's safety during outdoor work or play.  Safe Reflections provides design and conversion of 3M™ Scotchlite™ Reflective Material to the world's leading manufacturers and users of uniforms, safety vests, athletic and outerwear apparel, and more – from transportation companies to sports teams to the military.  For more information about Safe Reflections and Airex^® Breathable Reflective Trim, visit http://www.safereflections.com.

*Patent Pending

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